TheBloggStory: Bing SEO Analyzer

How to Optimize Webpage using Bing's SEO Analyzer

SEO Analyzer

We all know how critical it is that we submit our webpages and blogs to search engines like Google and Bing. We do this so that the pages can be indexed and probed for search results. But is is also very important that our webpages are optimized for these search engines, not only in applying the effective SEO techniques but by applying them correctly otherwise we may be penalized.

Today I was making my rounds continuing to add our blog to search engines when I came upon Bing's webmasters page where I did the usual copy and paste the meta tag into <head>, verify the webpage, and add sitemap.xml when I noticed the SEO Analyzer tab. An SEO Analyzer is a program that view a page of your website and finds errors pertaining to optimizing the pages compatibility with the search engine. I opened the tab intrigued, entered my URL and ran the analyzer. I received four errors:

The title is too short or too long
There are multiple <h1> tags on the page
There are multiple descriptions on the page
The page is missing meta language information

how to bign SEO analyzer thebloggstory.blogspot.com

Displayed is my print out of the SEO Analyzer. It may be helpful to view your errors in the page source.

How I Fixed my Bing SEO Analyzer Errors

The first error was easy to fix. I navigated to the blogger "Template" page and selected the "Edit HTML" option. My title was probably around 100 characters, the title is supposed to be no more than 50 or 60 characters. Done.

The Second error was that there were multiple <h1> tags on the page. My site is a blog and thus shows portions of my articles on the home page. If I use <h1> tags in the articles, the <h1> rags will also show up on the home page. To fix this I had to edit each article and downgrade each header tag; the <h1> went to <h2>, and any following tags were similarly downgraded. This is very important to fix because some search engines, Google claims that header tags are no longer important in their search algorithm, use the header tags to determine the content to the articles and thus pagerank. When header tags were relevant, people would exploited them by increasing the number of <h1> tags, there should only be one per page, in order to increase their page rank. This would make the page appear as though it was discussing a number of topics when they really were not. Since Google has identified this as an exploiting technique, they will penalize websites using it, even if it is not intended. Thus, it is important we fix this so as to not get penalized.

The third error was that there were multiple meta description tags on the page; this was because I had added my own description to the html, but Blogger also adds their own description to the html. The fix was easy, just remove the <meta type=description> tag in the HTML by going to the "Template" page and clicking "Edit HTML".

The fourth and final fix was missing meta language information. I did a quick google search for the error and found that the line Bing was refering to was "<meta content="en-us" http-equiv="Content-Language" />". I copied and pasted the tag into the <head> section of the html by going to the "Template" page and clicking "Edit HTML".

While I can not yet confirm that these fixes worked because Bing has yet to update my changes I believe it is safe to say that the fixes will work. I must also not that these were only the Errors on the home page. I would recommend you do this for your other pages also. I cannot stress the importance of properly applying SEO techniques. SEO techniques are very important to increasing your page rank but if done improperly can have devastating effects.

Thanks for Reading!!

My Article on SEO techniques discusses several components such as meta tags, headers, description tags and web tools also discussed within this article. Check It out!!