Increase Traffic and Conversion Rate using Google’s Webmaster Tools
Google’s Webmaster Tool
Bloggers, website owners and website
content promoters must submit their
website to a search engine in order to be indexed and included in searches for
relevant topics. Bloggers, website owners, and web content promoters can add their
website to Google using the Google
Webmaster Tool. Doing so enables Google to find your site, index it, and
rank it. Submitting your website to the Google Webmasters Tool will ultimately increase
your traffic flow and increase your conversion rate. In the following article I
will explain how you can add your website to Google's search engine using Webmaster Tools to increase your traffic and conversion rate.
Create Webmaster Tools Account and Verify Your Site
First we
need to create a Google Webmasters account; this can be done on the Google Webmaster Tool site. Once
logged in, enter your website URL and click ok. You will be asked to verify
your site; There are two methods to verify your site or blog (only one method for Blogger blogs).
The first method is to download the
HTML file and upload it to the public-html folder on your web server. Once this
is completed, revisit the webmasters tool and select the option to
verify. Google will search your webserver for the file, if found your site has been verified.
The second option is to copy and
paste the generated META TAG into the html of the site’s home page. This is the easier of
the two options. For blogs hosted by blogger (thebloggstory.blogspot.com) or hosting services similar in nature, this is your only option. To insert the META TAG, you must first obtain a copy of it by copying the generated code. For website owners this tag can be added
to your website using any html editor, I am sure you are familiar how to do
this. Bloggers, however, need to enter into their blog options and navigate to
the template page, under the “Live on Blog” option there is the option to “edit
HTML”, select this, and on the next page select “proceed” (Template>Edit
HTML>Proceed).
Once you are viewing the HTML, the META TAG can be placed directly
underneath the <head> tag. Once you have pasted the META Tag, click "save template" and close. You
can now return to Google Webmaster Tools and verify your website, but for the website to be crawled you must also add a site map. Read my article on adding a sitemap to Google Webmaster Tools.
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Thanks for reading, please comment, like our post on reddit and check out the articles below!!
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